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It's 2010. Are your brand's
gender slips still showing?
Find out with:
The Skirt Check™
Workshop.
Women will never look at
your brand the same way
again.For info click here:
The Skirt Check
KickSkirt was a proud sponsor of
The Girls Now Conference 2009
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We are not an ad agency. We are not a consumer research shop. We are a solutions company.
Smart companies come to us looking for effective ways to win the hearts of women. Sometimes they need our help to design a better product, retail environment, work environment or online experience. Sometimes the solution is purely digital and sometimes it requires an integrated marketing plan, or a really great traditional ad campaign, or a compelling on-line video to help tell their brand's story. Often, what companies really need is to understand "their woman" a little bit better.
Each of our key team members has over 20 years of experience leading women's brands. We bring expert perspectives and new ideas to the table, map out creative solutions and assemble the right partners to achieve your goals.
New channels require broader thinking and new ways of working.
The solutions for connecting with women can be as diverse and complex as women themselves. Often a brand needs to use a mix of traditional and emerging channels to reach women. Our expertise lies in helping you stay true to your brand message and your female consumer no matter what media/channel you use to talk with her. Rather than housing all that expensive expertise under our
roof, we work with vendors we trust to execute the right campaign for you. They earn our trust not only by delivering world-class service, but by committing to the woman-centric brand experience you want to deliver. To learn why this commitment is important, read on.
85% of women are offended by the marketing and advertising that targets them. Men create 97% of all ads.
This isn't male bashing, it's connecting the dots. At most agencies, men are the creative directors in charge of deciding what kind of advertising or viral video or website will appeal to women. Now, we
love men as much as the next gal does, but over the past twenty years, we've noticed that this system doesn't work very well. We figure that if women are making 90% of all consumer purchase decisions, then women should write the words and conjure the images and check the details that are intended to influence those purchase decisions. It seems to work. View reel.
Only 3% of the Creative Directors in ad agencies are women. 2 of them are right here.
:We do work with men and they are often part of our creative teams. But we have found that having a talented woman's eyes, ears and heart involved at the top of the command chain makes all the difference.
Our solutions often involve
Consumer Insights & Research * Brand Development * Online Videos* Advertising Campaigns *Creative Consulting * Messaging * Strategy * Book Publishing*
We use our powers for good.
We only partner with brands that truly improve the lives of women, their families or their world.
If you've got a product or service a woman would actually tell a friend about, please call us. |
