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It's 2008. Are your brand's
gender slips still showing?
Find out with:
The Skirt Check™ Workshop.
Women will never look at
your brand the same way
again.For info click here:
The Skirt Check
Mary just gave the keynote speech in DUBAI, UAE at the
Marketing to Women
Conference
and spoke at the
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85% of women are offended by the marketing and advertising that targets them. We create the 15% they actually like.
KickSkirt™ is the marketing-to-women company that puts as much emphasis on great creative as we do on incisive research. This means that the powerful insights we uncover actually make it into the conversation you have with women through your marketing and advertising. And this means women will love you.
How do we do it? Well, for starters, we make sure our Creative Directors are as involved in strategic research and planning as they
are in the creative process. This brings us to another very important distinction about KickSkirt.
Only 3% of the Creative Directors in ad agencies are women. 2 of them are right here.
At most agencies, men are the creative directors in charge of deciding what kind of advertising will appeal to women. Now, we
love men as much as the next gal does, but over the past twenty years, we've noticed that this system doesn't work very well. We figure that if women are making 90% of all consumer purchase decisions, then women should write the words and conjure the images that are intended to influence those purchase decisions. It seems to work. View reel.
We are not just a women's department tacked on to a traditional agency.
Women are not an afterthought here. Our singular mission is to create advertising and marketing that's worthy of a woman's response. This, in turn, generates results that make us worthy of our clients' business.
We use our powers for good.
We only partner with brands that truly improve the lives of women, their families or their world. As seasoned experts in this business, we've all done our share of promoting undeserving products. We started this company so we wouldn't have to do that anymore.
If you've got a product or service a woman would actually tell a friend about, please call us. |
